A tale of two founders
Founder A and Founder B both raised $8M for 20% of their company at a $40M post-money
valuation. Same dilution, same ownership, same headline valuation. Both later sold for $40M,
exactly what they were last valued at.
| | Founder A | Founder B |
| Raised | $8M for 20% | $8M for 20% |
| Term agreed | 1x non-participating | 2x participating |
| Exit price | $40M | $40M |
| Investor receives | $8.0M | $20.8M |
| Common receives | $32.0M | $19.2M |
| Founder with 40% of common | $12.8M | $7.7M |
Founder B lost $5.1 million for accepting a term they were told was "pretty standard in
this market." At a $25M exit the gap is proportionally worse: Founder A's investor takes $8M and leaves
$17M to common, while Founder B's investor takes a $16M preference plus 20% of the remaining $9M, leaving
common just $7.2M. The founder's share falls from $6.8M to $2.9M.
The term did not change what the company was worth. It changed who received it. Load
either scenario into the simulator above and drag the exit slider to watch the gap open and close.
The third founder nobody warns you about
Founder C did everything right on terms. Clean 1x non-participating, every round. But they raised
three times: $3M seed, $12M Series A, $25M Series B. Forty million dollars of preferences now sit ahead
of common, and Series B is paid before Series A, which is paid before seed.
Founder C still owns 22% of the company. A $45M exit sounds like a good outcome, and
22% of $45M reads as $9.9M. The real number is $2.75M. After the $40M preference stack
is repaid, only $5M reaches common at all, and Founder C's 22% is a share of that $5M, not of the $45M.
The terms were never the problem. The stack was. Load the "three stacked rounds"
preset above and drag the exit slider down from $300M to watch the floor drop out from under common.
The three numbers to know before you sign
- Your preference stack. Total dollars that must be repaid before common receives
anything. Every round adds to it permanently.
- Your crossover. The exit value at which ownership, rather than the preference, drives
your outcome. Below it you are working for the preference stack.
- Your dead zone. The exit range in which common receives literally nothing. Founders
are often shocked to learn a "successful" exit can land inside it.
The simulator prints all three as you change inputs. If you take nothing else away: a term sheet is
not one number, it is a shape, and you should look at the whole shape before you sign.
What to actually do about it
- Ask for the economics in dollars, not adjectives. "1x non-participating" and "2x
participating" both sound like jargon. Model both at three exit values before you respond.
- Trade valuation for terms deliberately. If an investor wants structure, ask what
valuation they would offer at clean 1x instead, then compare the two curves.
- Read participation before multiple. Participation on a 1x often costs more than a 2x
without it, because it never stops applying.
- Track the stack every round. The preference stack is the single most under-monitored
number on a cap table, and it only grows.
Common questions
What is a liquidation preference?
A liquidation preference decides how exit proceeds are split. It guarantees investors a set amount before common shareholders, meaning founders and employees, receive anything. A 1x preference returns exactly the amount invested. A 2x preference returns double before common sees a dollar.
What is the difference between participating and non-participating preferred?
Non-participating preferred takes the better of two outcomes: the preference, or converting to common and taking its ownership percentage. It gets one or the other. Participating preferred takes the preference AND then shares in whatever is left, according to its ownership. That second structure is why it is called a double dip, and unlike a plain multiple it never stops applying no matter how large the exit.
What does stacked or senior preference mean?
When a company raises several rounds, later investors are usually paid before earlier ones. This is called seniority, and the total of all preferences is the preference stack. A company that has raised $30M across three rounds must clear $30M of preferences at 1x before common receives anything, which is why later-stage founders can own a large percentage and still receive very little in a modest exit.
Is a 2x liquidation preference bad for founders?
It reduces founder proceeds at every exit below a high threshold. With a 2x preference the company generally has to exit at roughly double its post-money valuation before ownership percentage, rather than the preference, drives what founders receive. Combined with participation, the cost never fully disappears at any exit value.
What is a normal liquidation preference?
1x non-participating is the standard market term for a healthy venture round. Multiples above 1x, or participation rights, typically appear when a company has weak negotiating leverage, in a difficult financing market, or in a structured or bridge round.
Should I accept a lower valuation for cleaner terms?
Frequently yes. Founders routinely trade a real economic term for a headline number that looks better on paper. A higher valuation with 2x participating preferred can pay a founder materially less at exit than a lower valuation with 1x non-participating. Model both before you decide, which is exactly what this simulator is for.
Does this tool send my numbers anywhere?
No. The simulator runs entirely in your browser. Nothing is uploaded, stored, logged, or sent to a server, and there is no sign-up or email required.
Run your raise on this
VCTerminal keeps a real share-level cap table with scenario modelling, so the stack you just simulated stays live as you raise.
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